#wayfinding #poster

2023

Tate Modern is one of the largest museums of modern and contemporary art in the world displaying Modernism art from the 1900s to the present.

The Switch House is the newly built extension of Tate Modern. This project is focused on the pictogram design and the opening promotions of The Switch House.

Pictograms family and ideation. The visual style is based on male’s shirt collar, woman’s dress and the building architecture of the Switch House, Tate Modern.

The compositions of the texts, arrows and pictograms.

A set of environmental graphics corresponding with the brand identity of Tate Museum.

A series of promotional posters.